🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BC021D
RGB
rgb(188, 2, 29)
HSL
hsl(351°, 98%, 37%)
CMYK
C:0% M:99% Y:85% K:26%
Luminance
0.1093
WCAG Accessibility
Aa — #BC021D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BC021D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BC021D
#02BB9F
Analogous
#BB027A
#BC021D
#BB4302
Triadic
#BC021D
#1EBB02
#021EBB
Split-comp.
#BC021D
#02BB43
#027ABB
Tetradic
#BC021D
#7ABB02
#02BB9F
#4302BB
Monochromatic
#F891A0
#F2314E
#B10B24
#81081A
#3A040C
Suggested palettes for this hue.