🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BC2431
RGB
rgb(188, 36, 49)
HSL
hsl(355°, 68%, 44%)
CMYK
C:0% M:81% Y:74% K:26%
Luminance
0.1203
WCAG Accessibility
Aa — #BC2431
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BC2431
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BC2431
#24BCB0
Analogous
#BC247D
#BC2431
#BC6324
Triadic
#BC2431
#31BC24
#2431BC
Split-comp.
#BC2431
#24BC63
#247DBC
Tetradic
#BC2431
#7DBC24
#24BCB0
#6324BC
Monochromatic
#EEBFC2
#D86E77
#B12F3A
#89242D
#4D1419
Suggested palettes for this hue.