🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BC3423
RGB
rgb(188, 52, 35)
HSL
hsl(7°, 69%, 44%)
CMYK
C:0% M:72% Y:81% K:26%
Luminance
0.1313
WCAG Accessibility
Aa — #BC3423
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BC3423
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BC3423
#23ACBE
Analogous
#BE235E
#BC3423
#BE8223
Triadic
#BC3423
#23BE35
#3523BE
Split-comp.
#BC3423
#23BE82
#235EBE
Tetradic
#BC3423
#5EBE23
#23ACBE
#8223BE
Monochromatic
#EEC4BE
#D97A6D
#B23D2E
#8A2F24
#4D1B14
Suggested palettes for this hue.