🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BC71BC
RGB
rgb(188, 113, 188)
HSL
hsl(300°, 36%, 59%)
CMYK
C:0% M:40% Y:0% K:26%
Luminance
0.265
WCAG Accessibility
Aa — #BC71BC
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BC71BC
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BC71BC
#71BC71
Analogous
#9671BC
#BC71BC
#BC7196
Triadic
#BC71BC
#BCBC71
#71BCBC
Split-comp.
#BC71BC
#96BC71
#71BC96
Tetradic
#BC71BC
#BC9671
#71BC71
#7196BC
Monochromatic
#3D243D
#7D4A7D
#B27BB2
#C59BC5
#E1CCE1
Suggested palettes for this hue.