🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD072E
RGB
rgb(189, 7, 46)
HSL
hsl(347°, 93%, 38%)
CMYK
C:0% M:96% Y:76% K:26%
Luminance
0.1119
WCAG Accessibility
Aa — #BD072E
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD072E
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD072E
#07BB94
Analogous
#BB0788
#BD072E
#BB3A07
Triadic
#BD072E
#2EBB07
#072EBB
Split-comp.
#BD072E
#07BB3A
#0788BB
Tetradic
#BD072E
#88BB07
#07BB94
#3A07BB
Monochromatic
#F598AD
#ED3B62
#B11033
#830C26
#3D0612
Suggested palettes for this hue.