🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD0737
RGB
rgb(189, 7, 55)
HSL
hsl(344°, 93%, 38%)
CMYK
C:0% M:96% Y:71% K:26%
Luminance
0.1127
WCAG Accessibility
Aa — #BD0737
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD0737
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD0737
#07BB8B
Analogous
#BB0791
#BD0737
#BB3107
Triadic
#BD0737
#37BB07
#0737BB
Split-comp.
#BD0737
#07BB31
#0791BB
Tetradic
#BD0737
#91BB07
#07BB8B
#3107BB
Monochromatic
#F598B1
#ED3B6A
#B1103B
#830C2C
#3D0614
Suggested palettes for this hue.