🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD073F
RGB
rgb(189, 7, 63)
HSL
hsl(342°, 93%, 38%)
CMYK
C:0% M:96% Y:67% K:26%
Luminance
0.1136
WCAG Accessibility
Aa — #BD073F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD073F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD073F
#07BB85
Analogous
#BB0797
#BD073F
#BB2B07
Triadic
#BD073F
#3DBB07
#073DBB
Split-comp.
#BD073F
#07BB2B
#0797BB
Tetradic
#BD073F
#97BB07
#07BB85
#2B07BB
Monochromatic
#F598B4
#ED3B70
#B11041
#830C30
#3D0616
Suggested palettes for this hue.