🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD1B2D
RGB
rgb(189, 27, 45)
HSL
hsl(353°, 75%, 42%)
CMYK
C:0% M:86% Y:76% K:26%
Luminance
0.1167
WCAG Accessibility
Aa — #BD1B2D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD1B2D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD1B2D
#1BBBA9
Analogous
#BB1B7E
#BD1B2D
#BB581B
Triadic
#BD1B2D
#2EBB1B
#1B2EBB
Split-comp.
#BD1B2D
#1BBB58
#1B7EBB
Tetradic
#BD1B2D
#7EBB1B
#1BBBA9
#581BBB
Monochromatic
#EFB3BA
#DD5F6E
#B12536
#871D29
#480F16
Suggested palettes for this hue.