🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD1C0D
RGB
rgb(189, 28, 13)
HSL
hsl(5°, 87%, 40%)
CMYK
C:0% M:85% Y:93% K:26%
Luminance
0.1156
WCAG Accessibility
Aa — #BD1C0D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD1C0D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD1C0D
#0DB0BF
Analogous
#BF0D57
#BD1C0D
#BF750D
Triadic
#BD1C0D
#0DBF1C
#1C0DBF
Split-comp.
#BD1C0D
#0DBF75
#0D57BF
Tetradic
#BD1C0D
#57BF0D
#0DB0BF
#750DBF
Monochromatic
#F3ABA5
#E8584A
#B52517
#871B12
#440E09
Suggested palettes for this hue.