🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD1D09
RGB
rgb(189, 29, 9)
HSL
hsl(7°, 91%, 39%)
CMYK
C:0% M:85% Y:95% K:26%
Luminance
0.116
WCAG Accessibility
Aa — #BD1D09
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD1D09
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD1D09
#09A9BE
Analogous
#BE094E
#BD1D09
#BE7909
Triadic
#BD1D09
#09BE1E
#1E09BE
Split-comp.
#BD1D09
#09BE79
#094EBE
Tetradic
#BD1D09
#4EBE09
#09A9BE
#7909BE
Monochromatic
#F5A89E
#EB5642
#B42613
#861C0E
#410E07
Suggested palettes for this hue.