🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD2018
RGB
rgb(189, 32, 24)
HSL
hsl(3°, 77%, 42%)
CMYK
C:0% M:83% Y:87% K:26%
Luminance
0.1178
WCAG Accessibility
Aa — #BD2018
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD2018
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD2018
#19B5BE
Analogous
#BE1963
#BD2018
#BE7319
Triadic
#BD2018
#19BE21
#2119BE
Split-comp.
#BD2018
#19BE73
#1963BE
Tetradic
#BD2018
#63BE19
#19B5BE
#7319BE
Monochromatic
#F0B5B2
#DF645D
#B32B23
#88201B
#48110E
Suggested palettes for this hue.