🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD22B7
RGB
rgb(189, 34, 183)
HSL
hsl(302°, 70%, 44%)
CMYK
C:0% M:82% Y:3% K:26%
Luminance
0.1533
WCAG Accessibility
Aa — #BD22B7
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD22B7
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD22B7
#22BF27
Analogous
#7522BF
#BD22B7
#BF226B
Triadic
#BD22B7
#BABF22
#22BABF
Split-comp.
#BD22B7
#6BBF22
#22BF75
Tetradic
#BD22B7
#BF7522
#22BF27
#226BBF
Monochromatic
#EFBEED
#DA6CD7
#B42DAF
#8B2387
#4E134C
Suggested palettes for this hue.