🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD232B
RGB
rgb(189, 35, 43)
HSL
hsl(357°, 69%, 44%)
CMYK
C:0% M:81% Y:77% K:26%
Luminance
0.1205
WCAG Accessibility
Aa — #BD232B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD232B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD232B
#23BEB6
Analogous
#BE2378
#BD232B
#BE6823
Triadic
#BD232B
#2BBE23
#232BBE
Split-comp.
#BD232B
#23BE68
#2378BE
Tetradic
#BD232B
#78BE23
#23BEB6
#6823BE
Monochromatic
#EEBEC1
#D96D72
#B22E35
#8A2429
#4D1417
Suggested palettes for this hue.