🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD242C
RGB
rgb(189, 36, 44)
HSL
hsl(357°, 68%, 44%)
CMYK
C:0% M:81% Y:77% K:26%
Luminance
0.1211
WCAG Accessibility
Aa — #BD242C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD242C
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD242C
#24BCB5
Analogous
#BC2478
#BD242C
#BC6924
Triadic
#BD242C
#2CBC24
#242CBC
Split-comp.
#BD242C
#24BC69
#2478BC
Tetradic
#BD242C
#78BC24
#24BCB5
#6924BC
Monochromatic
#EEBFC1
#D86E73
#B12F36
#892429
#4D1417
Suggested palettes for this hue.