🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD24B6
RGB
rgb(189, 36, 182)
HSL
hsl(303°, 68%, 44%)
CMYK
C:0% M:81% Y:4% K:26%
Luminance
0.154
WCAG Accessibility
Aa — #BD24B6
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD24B6
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD24B6
#24BC2C
Analogous
#7824BC
#BD24B6
#BC2469
Triadic
#BD24B6
#B5BC24
#24B5BC
Split-comp.
#BD24B6
#69BC24
#24BC78
Tetradic
#BD24B6
#BC7824
#24BC2C
#2469BC
Monochromatic
#EEBFEB
#D86ED3
#B12FAB
#892484
#4D144A
Suggested palettes for this hue.