🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD2811
RGB
rgb(189, 40, 17)
HSL
hsl(8°, 83%, 40%)
CMYK
C:0% M:79% Y:91% K:26%
Luminance
0.1223
WCAG Accessibility
Aa — #BD2811
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD2811
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD2811
#11A4BB
Analogous
#BB114F
#BD2811
#BB7D11
Triadic
#BD2811
#11BB28
#2811BB
Split-comp.
#BD2811
#11BB7D
#114FBB
Tetradic
#BD2811
#4FBB11
#11A4BB
#7D11BB
Monochromatic
#F1B1A7
#E3624F
#B02F1C
#842415
#42120A
Suggested palettes for this hue.