🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD2A05
RGB
rgb(189, 42, 5)
HSL
hsl(12°, 95%, 38%)
CMYK
C:0% M:78% Y:97% K:26%
Luminance
0.1235
WCAG Accessibility
Aa — #BD2A05
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD2A05
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD2A05
#0598BD
Analogous
#BD053C
#BD2A05
#BD8605
Triadic
#BD2A05
#05BD2A
#2A05BD
Split-comp.
#BD2A05
#05BD86
#053CBD
Tetradic
#BD2A05
#3CBD05
#0598BD
#8605BD
Monochromatic
#F7AA97
#EF5D39
#B32F0F
#84230B
#3D1005
Suggested palettes for this hue.