🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD2C07
RGB
rgb(189, 44, 7)
HSL
hsl(12°, 93%, 38%)
CMYK
C:0% M:77% Y:96% K:26%
Luminance
0.125
WCAG Accessibility
Aa — #BD2C07
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD2C07
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD2C07
#0797BB
Analogous
#BB073D
#BD2C07
#BB8507
Triadic
#BD2C07
#07BB2B
#2B07BB
Split-comp.
#BD2C07
#07BB85
#073DBB
Tetradic
#BD2C07
#3DBB07
#0797BB
#8507BB
Monochromatic
#F5AB98
#ED5F3B
#B13110
#83240C
#3D1106
Suggested palettes for this hue.