🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD2C0B
RGB
rgb(189, 44, 11)
HSL
hsl(11°, 89%, 39%)
CMYK
C:0% M:77% Y:94% K:26%
Luminance
0.1251
WCAG Accessibility
Aa — #BD2C0B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD2C0B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD2C0B
#0B9CBC
Analogous
#BC0B43
#BD2C0B
#BC840B
Triadic
#BD2C0B
#0BBC2B
#2B0BBC
Split-comp.
#BD2C0B
#0BBC84
#0B43BC
Tetradic
#BD2C0B
#43BC0B
#0B9CBC
#840BBC
Monochromatic
#F4AF9F
#E96244
#B23215
#842510
#401207
Suggested palettes for this hue.