🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD2DBD
RGB
rgb(189, 45, 189)
HSL
hsl(300°, 62%, 46%)
CMYK
C:0% M:76% Y:0% K:26%
Luminance
0.1631
WCAG Accessibility
Aa — #BD2DBD
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD2DBD
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD2DBD
#2DBE2D
Analogous
#752DBE
#BD2DBD
#BE2D75
Triadic
#BD2DBD
#BEBE2D
#2DBEBE
Split-comp.
#BD2DBD
#75BE2D
#2DBE75
Tetradic
#BD2DBD
#BE752D
#2DBE2D
#2D75BE
Monochromatic
#EEC9EE
#D57BD5
#B238B2
#8C2C8C
#511A51
Suggested palettes for this hue.