Similar colors View all →
Alizarin
#BD3224
Alizarin
#C0392B
Brick Red
#B22222
Mahogany
#A94442
Indian Red
#CD5C5C
Imperial Red
#E63946
Sienna Brown
#A0522D
Rust
#C2410C
Pure Red
#FF0000
Hot Chocolate
#D2691E
Crimson
#DC143C
Burnt Sienna
#E8651A
Dark Red
#8B0000
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #BD3224
RGB rgb(189, 50, 36)
HSL hsl(5°, 68%, 44%)
CMYK C:0% M:74% Y:81% K:26%
Luminance 0.1308
WCAG Accessibility
On white 5.76:1
Aa — #BD3224
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.65:1
Aa — #BD3224
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#BD3224 #24B0BC
Analogous
#BC2463 #BD3224 #BC7D24
Triadic
#BD3224 #24BC31 #3124BC
Split-comp.
#BD3224 #24BC7D #2463BC
Tetradic
#BD3224 #63BC24 #24B0BC #7D24BC
Monochromatic
#EEC2BF #D8776E #B13A2F #892D24 #4D1914
Suggested palettes for this hue.
Coral Sea View all →
Berries View all →
Tokyo Neon View all →

  
Discover more colors View all →
Rosy Coral
#FF6B6B
Alizarin
#C0392B
Pure Red
#FF0000
Indian Red
#CD5C5C
Crimson
#DC143C
Flash Red
#FF4757
Brick Red
#B22222
Mahogany
#A94442
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