🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD3240
RGB
rgb(189, 50, 64)
HSL
hsl(354°, 58%, 47%)
CMYK
C:0% M:74% Y:66% K:26%
Luminance
0.1333
WCAG Accessibility
Aa — #BD3240
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD3240
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD3240
#32BDAF
Analogous
#BD3286
#BD3240
#BD6A32
Triadic
#BD3240
#40BD32
#3240BD
Split-comp.
#BD3240
#32BD6A
#3286BD
Tetradic
#BD3240
#86BD32
#32BDAF
#6A32BD
Monochromatic
#EECED1
#D3828B
#B13E4A
#8C313A
#531D23
Suggested palettes for this hue.