🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD380A
RGB
rgb(189, 56, 10)
HSL
hsl(15°, 90%, 39%)
CMYK
C:0% M:70% Y:95% K:26%
Luminance
0.1355
WCAG Accessibility
Aa — #BD380A
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD380A
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD380A
#0A90BD
Analogous
#BD0A37
#BD380A
#BD900A
Triadic
#BD380A
#0ABD37
#370ABD
Split-comp.
#BD380A
#0ABD90
#0A37BD
Tetradic
#BD380A
#37BD0A
#0A90BD
#900ABD
Monochromatic
#F4B49F
#EA6D43
#B33C14
#852C0F
#401507
Suggested palettes for this hue.