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Alizarin
#BD401F
Alizarin
#C0392B
Rust
#C2410C
Hot Chocolate
#D2691E
Brick Red
#B22222
Sienna Brown
#A0522D
Burnt Sienna
#E8651A
Saddle Brown
#8B4513
Deep Amber
#EA580C
Orange Coral
#FF7043
Imperial Red
#E63946
Tropical Coral
#FF7F50
Peruvian
#CD853F
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #BD401F
RGB rgb(189, 64, 31)
HSL hsl(13°, 72%, 43%)
CMYK C:0% M:66% Y:84% K:26%
Luminance 0.1449
WCAG Accessibility
On white 5.36:1
Aa — #BD401F
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.92:1
Aa — #BD401F
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#BD401F #1F9ABD
Analogous
#BD1F4B #BD401F #BD901F
Triadic
#BD401F #1FBD41 #411FBD
Split-comp.
#BD401F #1FBD90 #1F4BBD
Tetradic
#BD401F #4BBD1F #1F9ABD #901FBD
Monochromatic
#EFC4B9 #DB8066 #B2472A #883720 #4A1E11
Suggested palettes for this hue.
Sand Desert View all →
Tropical Jungle View all →
Gradient Sunset View all →

  
Discover more colors View all →
Rosy Coral
#FF6B6B
Indian Red
#CD5C5C
Alizarin
#C0392B
Pure Red
#FF0000
Imperial Red
#E63946
Brick Red
#B22222
Crimson
#DC143C
Mahogany
#A94442
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