🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD401F
RGB
rgb(189, 64, 31)
HSL
hsl(13°, 72%, 43%)
CMYK
C:0% M:66% Y:84% K:26%
Luminance
0.1449
WCAG Accessibility
Aa — #BD401F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD401F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD401F
#1F9ABD
Analogous
#BD1F4B
#BD401F
#BD901F
Triadic
#BD401F
#1FBD41
#411FBD
Split-comp.
#BD401F
#1FBD90
#1F4BBD
Tetradic
#BD401F
#4BBD1F
#1F9ABD
#901FBD
Monochromatic
#EFC4B9
#DB8066
#B2472A
#883720
#4A1E11
Suggested palettes for this hue.