Similar colors View all →
Alizarin
#BD422B
Alizarin
#C0392B
Brick Red
#B22222
Sienna Brown
#A0522D
Mahogany
#A94442
Indian Red
#CD5C5C
Rust
#C2410C
Hot Chocolate
#D2691E
Burnt Sienna
#E8651A
Imperial Red
#E63946
Peruvian
#CD853F
Deep Amber
#EA580C
Saddle Brown
#8B4513
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #BD422B
RGB rgb(189, 66, 43)
HSL hsl(9°, 63%, 45%)
CMYK C:0% M:65% Y:77% K:26%
Luminance 0.148
WCAG Accessibility
On white 5.28:1
Aa — #BD422B
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.98:1
Aa — #BD422B
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#BD422B #2AA5BB
Analogous
#BB2A5D #BD422B #BB882A
Triadic
#BD422B #2ABB40 #402ABB
Split-comp.
#BD422B #2ABB88 #2A5DBB
Tetradic
#BD422B #5DBB2A #2AA5BB #882ABB
Monochromatic
#EDCBC4 #D58576 #B04836 #89382A #4E2018
Suggested palettes for this hue.
Autumn Forest View all →
Kyoto Zen View all →
Rose Gold View all →

  
Discover more colors View all →
Mahogany
#A94442
Alizarin
#C0392B
Brick Red
#B22222
Pure Red
#FF0000
Dark Red
#8B0000
Indian Red
#CD5C5C
Rosy Coral
#FF6B6B
Crimson
#DC143C
🔄 Converter ♿ Contrast 🌈 Gradient