🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD422B
RGB
rgb(189, 66, 43)
HSL
hsl(9°, 63%, 45%)
CMYK
C:0% M:65% Y:77% K:26%
Luminance
0.148
WCAG Accessibility
Aa — #BD422B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD422B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD422B
#2AA5BB
Analogous
#BB2A5D
#BD422B
#BB882A
Triadic
#BD422B
#2ABB40
#402ABB
Split-comp.
#BD422B
#2ABB88
#2A5DBB
Tetradic
#BD422B
#5DBB2A
#2AA5BB
#882ABB
Monochromatic
#EDCBC4
#D58576
#B04836
#89382A
#4E2018
Suggested palettes for this hue.