🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD4231
RGB
rgb(189, 66, 49)
HSL
hsl(7°, 59%, 47%)
CMYK
C:0% M:65% Y:74% K:26%
Luminance
0.1485
WCAG Accessibility
Aa — #BD4231
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD4231
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD4231
#31AEBF
Analogous
#BF3167
#BD4231
#BF8831
Triadic
#BD4231
#31BF42
#4231BF
Split-comp.
#BD4231
#31BF88
#3167BF
Tetradic
#BD4231
#67BF31
#31AEBF
#8831BF
Monochromatic
#EED1CE
#D48B82
#B34B3D
#8D3B30
#54231D
Suggested palettes for this hue.