🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD4512
RGB
rgb(189, 69, 18)
HSL
hsl(18°, 83%, 41%)
CMYK
C:0% M:63% Y:90% K:26%
Luminance
0.1505
WCAG Accessibility
Aa — #BD4512
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD4512
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD4512
#128BBF
Analogous
#BF1234
#BD4512
#BF9D12
Triadic
#BD4512
#12BF46
#4612BF
Split-comp.
#BD4512
#12BF9D
#1234BF
Tetradic
#BD4512
#34BF12
#128BBF
#9D12BF
Monochromatic
#F2C0AB
#E47F53
#B54A1C
#893815
#471D0B
Suggested palettes for this hue.