🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD473B
RGB
rgb(189, 71, 59)
HSL
hsl(6°, 52%, 49%)
CMYK
C:0% M:62% Y:69% K:26%
Luminance
0.1558
WCAG Accessibility
Aa — #BD473B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD473B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD473B
#3CB1BE
Analogous
#BE3C70
#BD473B
#BE8A3C
Triadic
#BD473B
#3CBE49
#493CBE
Split-comp.
#BD473B
#3CBE8A
#3C70BE
Tetradic
#BD473B
#70BE3C
#3CB1BE
#8A3CBE
Monochromatic
#EFDAD7
#D1958F
#B15348
#8D423A
#572923
Suggested palettes for this hue.