🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD4A39
RGB
rgb(189, 74, 57)
HSL
hsl(8°, 54%, 48%)
CMYK
C:0% M:61% Y:70% K:26%
Luminance
0.1597
WCAG Accessibility
Aa — #BD4A39
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD4A39
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD4A39
#38ABBC
Analogous
#BC3869
#BD4A39
#BC8C38
Triadic
#BD4A39
#38BC4A
#4A38BC
Split-comp.
#BD4A39
#38BC8C
#3869BC
Tetradic
#BD4A39
#69BC38
#38ABBC
#8C38BC
Monochromatic
#EED7D3
#D19389
#B05345
#8C4236
#542821
Suggested palettes for this hue.