Similar colors View all →
Alizarin
#BD4A39
Alizarin
#C0392B
Indian Red
#CD5C5C
Mahogany
#A94442
Sienna Brown
#A0522D
Brick Red
#B22222
Dark Brown
#4E342E
Peruvian
#CD853F
Brown
#795548
Imperial Red
#E63946
Hot Chocolate
#D2691E
Rust
#C2410C
Burnt Sienna
#E8651A
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #BD4A39
RGB rgb(189, 74, 57)
HSL hsl(8°, 54%, 48%)
CMYK C:0% M:61% Y:70% K:26%
Luminance 0.1597
WCAG Accessibility
On white 5:1
Aa — #BD4A39
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.2:1
Aa — #BD4A39
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#BD4A39 #38ABBC
Analogous
#BC3869 #BD4A39 #BC8C38
Triadic
#BD4A39 #38BC4A #4A38BC
Split-comp.
#BD4A39 #38BC8C #3869BC
Tetradic
#BD4A39 #69BC38 #38ABBC #8C38BC
Monochromatic
#EED7D3 #D19389 #B05345 #8C4236 #542821
Suggested palettes for this hue.
Coffee & Cream View all →
French Riviera View all →
Amazon View all →

  
Discover more colors View all →
Indian Red
#CD5C5C
Alizarin
#C0392B
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Imperial Red
#E63946
Dark Red
#8B0000
Mahogany
#A94442
Pure Red
#FF0000
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