🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD4C25
RGB
rgb(189, 76, 37)
HSL
hsl(15°, 67%, 44%)
CMYK
C:0% M:60% Y:80% K:26%
Luminance
0.1609
WCAG Accessibility
Aa — #BD4C25
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD4C25
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD4C25
#2596BB
Analogous
#BB254B
#BD4C25
#BB9625
Triadic
#BD4C25
#25BB4B
#4B25BB
Split-comp.
#BD4C25
#25BB96
#254BBB
Tetradic
#BD4C25
#4BBB25
#2596BB
#9625BB
Monochromatic
#EDCBBF
#D8896F
#B05030
#883E25
#4C2315
Suggested palettes for this hue.