🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD5037
RGB
rgb(189, 80, 55)
HSL
hsl(11°, 55%, 48%)
CMYK
C:0% M:58% Y:71% K:26%
Luminance
0.1683
WCAG Accessibility
Aa — #BD5037
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BD5037
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD5037
#37A5BE
Analogous
#BE3762
#BD5037
#BE9337
Triadic
#BD5037
#37BE50
#5037BE
Split-comp.
#BD5037
#37BE93
#3762BE
Tetradic
#BD5037
#62BE37
#37A5BE
#9337BE
Monochromatic
#EED8D3
#D29689
#B15843
#8D4535
#552A20
Suggested palettes for this hue.