🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BDB498
RGB
rgb(189, 180, 152)
HSL
hsl(45°, 22%, 67%)
CMYK
C:0% M:5% Y:20% K:26%
Luminance
0.4655
WCAG Accessibility
Aa — #BDB498
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BDB498
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BDB498
#98A2BD
Analogous
#BDA298
#BDB498
#B4BD98
Triadic
#BDB498
#98BDB4
#B498BD
Split-comp.
#BDB498
#98B4BD
#A298BD
Tetradic
#BDB498
#98BDA2
#98A2BD
#BD98B4
Monochromatic
#4D493D
#867F69
#B5B0A1
#CBC8BD
#EDECE8
Suggested palettes for this hue.