🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BDB7A4
RGB
rgb(189, 183, 164)
HSL
hsl(46°, 16%, 69%)
CMYK
C:0% M:3% Y:13% K:26%
Luminance
0.482
WCAG Accessibility
Aa — #BDB7A4
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BDB7A4
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BDB7A4
#A3A9BD
Analogous
#BDAAA3
#BDB7A4
#B6BDA3
Triadic
#BDB7A4
#A3BDB7
#B7A3BD
Split-comp.
#BDB7A4
#A3B6BD
#AAA3BD
Tetradic
#BDB7A4
#A3BDAA
#A3A9BD
#BDA3B6
Monochromatic
#4E4C46
#848175
#B5B2AB
#CDCBC6
#F1F0EF
Suggested palettes for this hue.