Similar colors View all →
Alizarin
#BF2C1D
Alizarin
#C0392B
Brick Red
#B22222
Imperial Red
#E63946
Rust
#C2410C
Hot Chocolate
#D2691E
Mahogany
#A94442
Pure Red
#FF0000
Indian Red
#CD5C5C
Burnt Sienna
#E8651A
Sienna Brown
#A0522D
Saddle Brown
#8B4513
Crimson
#DC143C
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #BF2C1D
RGB rgb(191, 44, 29)
HSL hsl(6°, 74%, 43%)
CMYK C:0% M:77% Y:85% K:25%
Luminance 0.1282
WCAG Accessibility
On white 5.84:1
Aa — #BF2C1D
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.59:1
Aa — #BF2C1D
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#BF2C1D #1DAFBF
Analogous
#BF1D5D #BF2C1D #BF7E1D
Triadic
#BF2C1D #1DBF2D #2D1DBF
Split-comp.
#BF2C1D #1DBF7E #1D5DBF
Tetradic
#BF2C1D #5DBF1D #1DAFBF #7E1DBF
Monochromatic
#EFBDB8 #DD7064 #B43627 #8A291E #4B1611
Suggested palettes for this hue.
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Discover more colors View all →
Mahogany
#A94442
Pure Red
#FF0000
Indian Red
#CD5C5C
Crimson
#DC143C
Dark Red
#8B0000
Alizarin
#C0392B
Imperial Red
#E63946
Rosy Coral
#FF6B6B
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