Similar colors View all →
Alizarin
#BF3825
Alizarin
#C0392B
Brick Red
#B22222
Mahogany
#A94442
Indian Red
#CD5C5C
Sienna Brown
#A0522D
Imperial Red
#E63946
Rust
#C2410C
Hot Chocolate
#D2691E
Burnt Sienna
#E8651A
Pure Red
#FF0000
Deep Amber
#EA580C
Saddle Brown
#8B4513
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #BF3825
RGB rgb(191, 56, 37)
HSL hsl(7°, 68%, 45%)
CMYK C:0% M:71% Y:81% K:25%
Luminance 0.1391
WCAG Accessibility
On white 5.52:1
Aa — #BF3825
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.81:1
Aa — #BF3825
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#BF3825 #25AFC1
Analogous
#C12561 #BF3825 #C18525
Triadic
#BF3825 #25C137 #3725C1
Split-comp.
#BF3825 #25C185 #2561C1
Tetradic
#BF3825 #61C125 #25AFC1 #8525C1
Monochromatic
#EFC8C3 #DA7E72 #B54030 #8D3225 #511C15
Suggested palettes for this hue.
Northern Lights View all →
Kyoto Zen View all →
Amber Warning View all →

  
Discover more colors View all →
Pure Red
#FF0000
Flash Red
#FF4757
Alizarin
#C0392B
Mahogany
#A94442
Indian Red
#CD5C5C
Imperial Red
#E63946
Crimson
#DC143C
Rosy Coral
#FF6B6B
🔄 Converter ♿ Contrast 🌈 Gradient