🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BF3F13
RGB
rgb(191, 63, 19)
HSL
hsl(15°, 82%, 41%)
CMYK
C:0% M:67% Y:90% K:25%
Luminance
0.1458
WCAG Accessibility
Aa — #BF3F13
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BF3F13
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BF3F13
#1393BE
Analogous
#BE133E
#BF3F13
#BE9313
Triadic
#BF3F13
#13BE3E
#3E13BE
Split-comp.
#BF3F13
#13BE93
#133EBE
Tetradic
#BF3F13
#3EBE13
#1393BE
#9313BE
Monochromatic
#F1BDAC
#E37854
#B4431D
#883316
#461A0B
Suggested palettes for this hue.