🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BF3F31
RGB
rgb(191, 63, 49)
HSL
hsl(6°, 59%, 47%)
CMYK
C:0% M:67% Y:74% K:25%
Luminance
0.1475
WCAG Accessibility
Aa — #BF3F31
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BF3F31
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BF3F31
#31B0BF
Analogous
#BF316A
#BF3F31
#BF8631
Triadic
#BF3F31
#31BF3F
#3F31BF
Split-comp.
#BF3F31
#31BF86
#316ABF
Tetradic
#BF3F31
#6ABF31
#31B0BF
#8631BF
Monochromatic
#EED1CE
#D48A82
#B3493D
#8D3930
#54221D
Suggested palettes for this hue.