Similar colors View all →
Alizarin
#BF3F31
Alizarin
#C0392B
Brick Red
#B22222
Indian Red
#CD5C5C
Mahogany
#A94442
Sienna Brown
#A0522D
Imperial Red
#E63946
Peruvian
#CD853F
Hot Chocolate
#D2691E
Rust
#C2410C
Pure Red
#FF0000
Burnt Sienna
#E8651A
Dark Brown
#4E342E
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #BF3F31
RGB rgb(191, 63, 49)
HSL hsl(6°, 59%, 47%)
CMYK C:0% M:67% Y:74% K:25%
Luminance 0.1475
WCAG Accessibility
On white 5.29:1
Aa — #BF3F31
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.97:1
Aa — #BF3F31
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#BF3F31 #31B0BF
Analogous
#BF316A #BF3F31 #BF8631
Triadic
#BF3F31 #31BF3F #3F31BF
Split-comp.
#BF3F31 #31BF86 #316ABF
Tetradic
#BF3F31 #6ABF31 #31B0BF #8631BF
Monochromatic
#EED1CE #D48A82 #B3493D #8D3930 #54221D
Suggested palettes for this hue.
Sand Desert View all →
Danger Red View all →
Arctic Tundra View all →

  
Discover more colors View all →
Mahogany
#A94442
Pure Red
#FF0000
Rosy Coral
#FF6B6B
Imperial Red
#E63946
Brick Red
#B22222
Indian Red
#CD5C5C
Dark Red
#8B0000
Alizarin
#C0392B
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