🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BF40DA
RGB
rgb(191, 64, 218)
HSL
hsl(289°, 68%, 55%)
CMYK
C:12% M:71% Y:0% K:15%
Luminance
0.1979
WCAG Accessibility
Aa — #BF40DA
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BF40DA
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BF40DA
#5BDA3E
Analogous
#703EDA
#BF40DA
#DA3EA9
Triadic
#BF40DA
#DABE3E
#3EDABE
Split-comp.
#BF40DA
#A9DA3E
#3EDA70
Tetradic
#BF40DA
#DA703E
#5BDA3E
#3EA9DA
Monochromatic
#34103C
#7A258D
#B64ACF
#C772DA
#DFAEEA
Suggested palettes for this hue.