Similar colors View all →
Alizarin
#BF4237
Alizarin
#C0392B
Indian Red
#CD5C5C
Mahogany
#A94442
Brick Red
#B22222
Sienna Brown
#A0522D
Imperial Red
#E63946
Peruvian
#CD853F
Dark Brown
#4E342E
Pure Red
#FF0000
Brown
#795548
Hot Chocolate
#D2691E
Crimson
#DC143C
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #BF4237
RGB rgb(191, 66, 55)
HSL hsl(5°, 55%, 48%)
CMYK C:0% M:65% Y:71% K:25%
Luminance 0.1516
WCAG Accessibility
On white 5.19:1
Aa — #BF4237
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.05:1
Aa — #BF4237
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#BF4237 #37B2BE
Analogous
#BE376F #BF4237 #BE8637
Triadic
#BF4237 #37BE42 #4237BE
Split-comp.
#BF4237 #37BE86 #376FBE
Tetradic
#BF4237 #6FBE37 #37B2BE #8637BE
Monochromatic
#EED5D3 #D28F89 #B14C43 #8D3D35 #552520
Suggested palettes for this hue.
Arctic Tundra View all →
Nordic View all →
Vintage Sepia View all →

  
Discover more colors View all →
Crimson
#DC143C
Alizarin
#C0392B
Flash Red
#FF4757
Imperial Red
#E63946
Pure Red
#FF0000
Brick Red
#B22222
Indian Red
#CD5C5C
Rosy Coral
#FF6B6B
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