🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BF51BF
RGB
rgb(191, 81, 191)
HSL
hsl(300°, 46%, 53%)
CMYK
C:0% M:58% Y:0% K:25%
Luminance
0.2082
WCAG Accessibility
Aa — #BF51BF
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BF51BF
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BF51BF
#50BE50
Analogous
#8750BE
#BF51BF
#BE5087
Triadic
#BF51BF
#BEBE50
#50BEBE
Split-comp.
#BF51BF
#87BE50
#50BE87
Tetradic
#BF51BF
#BE8750
#50BE50
#5087BE
Monochromatic
#2D152D
#723672
#B25CB2
#C37FC3
#DBB3DB
Suggested palettes for this hue.