🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BF5740
RGB
rgb(191, 87, 64)
HSL
hsl(11°, 50%, 50%)
CMYK
C:0% M:54% Y:66% K:25%
Luminance
0.1832
WCAG Accessibility
Aa — #BF5740
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BF5740
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BF5740
#40A8BF
Analogous
#BF4068
#BF5740
#BF9740
Triadic
#BF5740
#40BF57
#5740BF
Split-comp.
#BF5740
#40BF97
#4068BF
Tetradic
#BF5740
#68BF40
#40A8BF
#9740BF
Monochromatic
#24130F
#6B392E
#B35F4D
#C27F70
#D9AFA6
Suggested palettes for this hue.