🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#C12431
RGB
rgb(193, 36, 49)
HSL
hsl(355°, 69%, 45%)
CMYK
C:0% M:81% Y:75% K:24%
Luminance
0.1267
WCAG Accessibility
Aa — #C12431
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #C12431
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#C12431
#24C2B5
Analogous
#C22480
#C12431
#C26624
Triadic
#C12431
#31C224
#2431C2
Split-comp.
#C12431
#24C266
#2480C2
Tetradic
#C12431
#80C224
#24C2B5
#6624C2
Monochromatic
#EFC2C6
#DA717A
#B62F3A
#8E252D
#51151A
Suggested palettes for this hue.