🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#C418C4
RGB
rgb(196, 24, 196)
HSL
hsl(300°, 78%, 43%)
CMYK
C:0% M:88% Y:0% K:23%
Luminance
0.1636
WCAG Accessibility
Aa — #C418C4
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #C418C4
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#C418C4
#18C318
Analogous
#6E18C3
#C418C4
#C3186E
Triadic
#C418C4
#C3C318
#18C3C3
Split-comp.
#C418C4
#6EC318
#18C36E
Tetradic
#C418C4
#C36E18
#18C318
#186EC3
Monochromatic
#F1B6F1
#E160E1
#B823B8
#8D1B8D
#4D0F4D
Suggested palettes for this hue.