🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#C724C5
RGB
rgb(199, 36, 197)
HSL
hsl(301°, 69%, 46%)
CMYK
C:0% M:82% Y:1% K:22%
Luminance
0.1738
WCAG Accessibility
Aa — #C724C5
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #C724C5
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#C724C5
#24C627
Analogous
#7824C6
#C724C5
#C62473
Triadic
#C724C5
#C4C624
#24C4C6
Split-comp.
#C724C5
#73C624
#24C678
Tetradic
#C724C5
#C67824
#24C627
#2473C6
Monochromatic
#F0C6F0
#DB75DA
#BB30B8
#922690
#551654
Suggested palettes for this hue.