🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#CCC4AE
RGB
rgb(204, 196, 174)
HSL
hsl(44°, 23%, 74%)
CMYK
C:0% M:4% Y:15% K:20%
Luminance
0.5621
WCAG Accessibility
Aa — #CCC4AE
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #CCC4AE
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#CCC4AE
#ADB6CC
Analogous
#CCB5AD
#CCC4AE
#C5CCAD
Triadic
#CCC4AE
#ADCCC4
#C4ADCC
Split-comp.
#CCC4AE
#ADC5CC
#B5ADCC
Tetradic
#CCC4AE
#ADCCB5
#ADB6CC
#CCADC5
Monochromatic
#625C4B
#99917A
#C5C1B4
#DCD9D1
#FDFDFC
Suggested palettes for this hue.