Similar colors View all →
Imperial Red
#D01C31
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
Alizarin
#C0392B
Salmon Pink
#FB7185
Flash Red
#FF4757
Pure Red
#FF0000
Indian Red
#CD5C5C
Mahogany
#A94442
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Dusty Pink
#FFB6C1
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #D01C31
RGB rgb(208, 28, 49)
HSL hsl(353°, 76%, 46%)
CMYK C:0% M:87% Y:76% K:18%
Luminance 0.1433
WCAG Accessibility
On white 5.4:1
Aa — #D01C31
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.89:1
Aa — #D01C31
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#D01C31 #1CCEBA
Analogous
#CE1C8A #D01C31 #CE601C
Triadic
#D01C31 #31CE1C #1C31CE
Split-comp.
#D01C31 #1CCE60 #1C8ACE
Tetradic
#D01C31 #8ACE1C #1CCEBA #601CCE
Monochromatic
#F3C4C9 #E26F7C #C3283A #981F2D #59121A
Suggested palettes for this hue.
Tropical Jungle View all →
Green Meadow View all →
Moss & Stone View all →

  
Discover more colors View all →
Imperial Red
#E63946
Pure Red
#FF0000
Brick Red
#B22222
Alizarin
#C0392B
Indian Red
#CD5C5C
Mahogany
#A94442
Flash Red
#FF4757
Crimson
#DC143C
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