🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D023CD
RGB
rgb(208, 35, 205)
HSL
hsl(301°, 71%, 48%)
CMYK
C:0% M:83% Y:1% K:18%
Luminance
0.1895
WCAG Accessibility
Aa — #D023CD
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D023CD
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D023CD
#23D126
Analogous
#7D23D1
#D023CD
#D12378
Triadic
#D023CD
#CED123
#23CED1
Split-comp.
#D023CD
#78D123
#23D17D
Tetradic
#D023CD
#D17D23
#23D126
#2378D1
Monochromatic
#F3CEF2
#DF7CDE
#C530C3
#9C269A
#5E175D
Suggested palettes for this hue.