🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D23D31
RGB
rgb(210, 61, 49)
HSL
hsl(4°, 64%, 51%)
CMYK
C:0% M:71% Y:77% K:18%
Luminance
0.1714
WCAG Accessibility
Aa — #D23D31
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D23D31
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D23D31
#32C7D2
Analogous
#D23277
#D23D31
#D28D32
Triadic
#D23D31
#32D23D
#3D32D2
Split-comp.
#D23D31
#32D28D
#3277D2
Tetradic
#D23D31
#77D232
#32C7D2
#8D32D2
Monochromatic
#2B0F0D
#7A2A24
#C6483F
#D16D66
#E3A5A1
Suggested palettes for this hue.