🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D31B02
RGB
rgb(211, 27, 2)
HSL
hsl(7°, 98%, 42%)
CMYK
C:0% M:87% Y:99% K:17%
Luminance
0.1453
WCAG Accessibility
Aa — #D31B02
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D31B02
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D31B02
#02BCD4
Analogous
#D40253
#D31B02
#D48402
Triadic
#D31B02
#02D41B
#1B02D4
Split-comp.
#D31B02
#02D484
#0253D4
Tetradic
#D31B02
#53D402
#02BCD4
#8402D4
Monochromatic
#F9B2A9
#F35D49
#C9230D
#991B0A
#510E05
Suggested palettes for this hue.