🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D40717
RGB
rgb(212, 7, 23)
HSL
hsl(355°, 94%, 43%)
CMYK
C:0% M:97% Y:89% K:17%
Luminance
0.1422
WCAG Accessibility
Aa — #D40717
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D40717
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D40717
#07D5C4
Analogous
#D5077F
#D40717
#D55C07
Triadic
#D40717
#18D507
#0718D5
Split-comp.
#D40717
#07D55C
#077FD5
Tetradic
#D40717
#7FD507
#07D5C4
#5C07D5
Monochromatic
#F8AFB5
#F0515F
#CA1221
#9B0D19
#54070E
Suggested palettes for this hue.